Is It Time for a New Logo?
Recent logo changes by Google and Yahoo! have gotten the marketing and branding communities around the country buzzing. Neither change is significant which, from a branding standpoint, is significant....
View ArticleBack to Branding: A 4-Step Process to Launch Your Brand Management Efforts
Branding is a fundamental task for any business, whether large or small, regardless of industry, and regardless of how long the business has been around. Effective Causes hair and expensive just here...
View ArticleUsing Social Media to Build Your Business
by Linda Pophal “Does social media really work?” I get this question a lot and, as for most marketing communication-related questions, my answer is generally, “It depends.” It depends on what is being...
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